Honest comparison

Pro-cess vs MoeGo.

UK-built dog grooming software, billed in pounds, with GoCardless

Pro-cess

From £30/month for up to 2 users (then £20 per extra user)

MoeGo

USD subscription, see moego.pet

What Pro-cess has that MoeGo does not

Features included in Pro-cess that you will not find in MoeGo.

  • Billed in GBP, no USD conversion or fluctuating exchange rates
  • UK VAT-native invoicing and HMRC-compliant tax handling
  • Direct debit collections via GoCardless for recurring grooming customers
  • Customer portal with branded login (Business plan and above)
  • Route optimisation (Professional plan and above)
  • Real-time customer self-booking that auto-confirms to your diary (MoeGo defaults to an approval flow)
  • Custom terminology for groomers, walkers, daycare and hybrid pet businesses
  • UK-based support team in your timezone
  • Xero and QuickBooks integration

What MoeGo offers

Features where MoeGo has something we do not, or does differently.

  • Grooming-native UI with breed-specific cut profiles
  • Grooming Report (automated photo handover updates to pet parents)
  • Review Booster (auto Google review prompts after appointments)
  • Card on file to reduce no-shows
  • Per-van pricing tier for mobile grooming operations
  • Smart Schedule gap-filling automation

Features we both have

  • Online booking
  • Automated appointment reminders (email and SMS)
  • Customer and pet profile management
  • Online payments and card-on-file
  • Team scheduling and commission tracking
  • Marketing automation

Why UK businesses choose Pro-cess

Built in the UK, for the UK

Native VAT calculations, CIS deduction support, GBP throughout, data hosted on AWS in London, and a UK-based support team. Not a foreign product with sterling bolted on.

More included as standard

Email inbox, marketing campaigns, route optimisation, customer portal, and AI content generation are included in Pro-cess plans. Competitors charge extra or simply do not offer them.

Transparent pricing

From £30/month for up to 2 users. No hidden fees, no long-term contracts, no surprise charges. Pay for the team you have, upgrade or cancel anytime.

Adapts to your industry

Custom terminology means the system speaks your language. Plumbers see "callouts", cleaners see "cleans", electricians see "visits". No generic, one-size-fits-all labels.

MoeGo feature claims verified 10 May 2026 against MoeGo's public marketing pages. Competitor features and pricing change frequently - check each provider's current site before deciding. If you spot anything you think is out of date, drop us a line at hello@pro-cess.co.uk and we'll review.

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